Sovietaly: The Journey Behind the Logo and the Birth of a Unique Watch Collection

Welcome to the story of Sovietaly, my collection of Russian and Soviet watches that has evolved over the years. In 2017, I began to feel the need to make sense of and structure the growing size of my collection.

In an attempt to organize information and share my passion for Russian and Soviet watches, I decided to create a website. After exploring various options, I chose Google Sites for its simplicity and my previous familiarity with it.

The result is the site you can visit here: This space not only allowed me to showcase my collection but also raised an important question: what to call this unique collection of watches?

The name “Sovietaly” originated from a suggestion by a dear collector friend who captured the deep connection between the “Soviet” concept and Italy. This name has become my distinctive brand, also used as a nickname in groups and forums. I decided to trademark (™) it after legal consultation, recognizing the value and protection my collection deserved.

The second step was to find a logo that fully represented the essence of Sovietaly. Inspired by iconic symbols like the Raketa Big Zero watch, the sickle and hammer of the Soviet Union, and the colors of the Italian flag, the logo was created in collaboration with a professional on

Since then, the Sovietaly logo has become a recognizable and original element, proudly accompanying the collection. Over time, I have also experimented with its presentation, using only the text as a watermark for photos on social media.

Sovietaly’s journey has been an exciting one of growth, learning, and sharing. I hope this story can inspire other watch enthusiasts and collectors. Thank you for being part of this adventure!

logo sovietaly TM sfondo bianco
Sovietaly (TM) logo

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